We cordially invite you to attend our Masster Class - Frameworks for Building and Sustaining Competitive Advantage in Beijing on Jun 21st 2018.


In an economic environment that has entered the ‘hyper-competition’ stage, CEIBS President-Designate Professor Dipak Jain will present a framework for how companies can compete effectively in today’s market in the face of:


  • Intense competition coming from multiple sources;
  • Boundaries of competition becoming more blurred;
  • Technological breakthroughs appearing at rapid speed;
  • Demographic shifts creating profound impacts;
  • Social media changing market landscapes.

Using case-studies from major global players and examining various industries such as automotive, pharmaceuticals, aviation, and global logistics, Prof. Jain will explore how companies can create value for their customers and crucially, how they can capture that value to ensure their sustainable competitive advantage.

About the speaker


Dr. Dipak C. Jain is President-Designate, Professor of Marketing and Global Advisor at CEIBS. As a former Dean of both INSEAD and Kellogg School of Management, he is a globally-recognized marketing and innovation expert whose insights have inspired a generation of business leaders to pursue success with significance.


Dr. Jain’s influential career spans nearly four decades as an educator, a senior business school administrator, and a consultant to corporations and governments. An award-winning scholar in his own right, Dr. Jain’s areas of research expertise include the marketing of high-tech products; market segmentation and competitive market structure analysis; cross-cultural issues in global product diffusion; new product innovation; and forecasting models.


Among the many distinctions for his teaching and service, Dr. Jain received the Pravasi Bharatiya Divas from the Prime Minister of India, an award that recognizes exceptional leadership contributions of overseas Indians.


Date: Jun 21, 2018   7:00pm to 9:15pm

Location: B1, The Ritz-Carlton Beijing, 83A Jian Guo Road, China Central Place, Chaoyang District, Beijing

Language: English



19.00-19.30        Registration & Networking

19.30-19.45        Welcome & Programme introduction

19.45-21.15        Lecture by Dr. Dipak C. Jain “Recipes for Building and Sustaining Competitive Advantage”

21.15-22.00        Networking